Category: Business


What Do Your Customers Really Think Of You?

July 28, 2019

Business

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A really important factor in ensuring that your audience is happy with your offers is to ensure that the user experience (UX) matches with their expectation (and maybe even wows them). User experience refers to how the customer feels when they use your website, your products, services and so forth.

The Basics of User Experience

In order to fix your user experience, you need to know what it feels like and looks like to them. One way to do that is to ask them, but another way is to go through everything as if you’re a buyer and new user every now and then to fix problems. You need to:

Know Your Audience’s Buying Cycle

Knowing the process they go through in their buying journey will be very helpful. This helps improve the type of content and information you provide them with.

Be Easy to Contact

This is a basic thing that so many people fail at. Too many people want to be anonymous or not be bothered by their customers. This is the wrong attitude to have today. You can, of course, outsource some of this, but be easy to contact and provide easy and multiple methods of doing so.

Keep Everything Simple

You’ll want to keep everything simple and easy to do. For example, don’t make your customers jump through many hoops to buy your product or service. Why should they have to click so many times to get to the good stuff? Improving your technology can help reduce the steps they have to take to improve the UX.

Focus on Delighting Them

While you have a goal of making money, your focus should be on delighting your customers and users in a way that stands out and differentiates you from others. This is the most important part of UX. If they’re not delighted, they probably won’t come back. There are too many choices today for them to waste time with any product or service that isn’t really standing out to them.

Analyze Your User’s Experience

Now that we’ve covered the basics, it’s important to take the time to regularly examine whether you’re living up to your UX goals or not. Let’s look at some ways you can accomplish this.

Go through the process yourself as if you’re a new customer and make notes of issues that you find. Ask someone else to do it. You can hire a virtual assistant who does not work with you to go through the process and make notes along the way. You can even hire a UX expert to help you.

4 Daily Habits Of the Most Successful Entrepreneurs

July 28, 2019

Business

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Entrepreneurship is hard. It needs unswerving discipline, and confidence in yourself and your business. Lots of people lack the opportunity to enjoy it. But for the few who are determined and ready to put in the hard work, entrepreneurship is the most fulfilling job, identity and lifestyle in the world.

Let’s look at 4 daily habits of successful entrepreneurs.

1. They stick to a routine

A day has 24 hours only and as an entrepreneur, time is the most valuable thing in the world. To get the maximum potential out of every day, successful entrepreneurs follow a strict schedule.

For instance, Elon Musk, the founder and CEO of SpaceX and Tesla, schedules his whole day in five-minute blocks and he breaks up his week, where on Mondays and Thursdays he focuses on SpaceX and on Tuesdays and Wednesdays he pays attention to Tesla. He splits Fridays between both companies.

2. They read a lot

Most successful entrepreneurs make learning a regular daily habit. For instance, Bill Gates, Microsoft co-founder, reads 50 books a year. As an entrepreneur, you need to learn as the world is continually changing, and the most impactful entrepreneurs create their profiles by improving their knowledge.

If your background is in design and strategy, as an entrepreneur you must have engineering and computer science knowledge to contribute meaningfully to your ventures. Examine your future goals and establish what skills and capabilities may hinder you, then start learning today to be ready for those roadblocks. For engineers and designers, that obstacle may be management, finance or project planning. Yours may surprise you!

3. They exercise daily

Yes, exercise keeps your body fit and the mind sharp, and it has a great impact on an entrepreneur’s long-term achievement. The reason is that it relieves stress and helps maintain a healthy work-life balance. Many successful entrepreneurs attribute their success to exercising and keeping fit. Richard Branson, the founder of Virgin Group, increases his productivity with daily exercise.

Don’t make excuses! Fitness and mental calmness are essential for a happy lifestyle. They’re the building blocks to your productivity for days, weeks and months. Find a sport, activity, or practice suitable for you and make it habitual by being responsible.

4. They stay positive

As an entrepreneur, you’ll face many challenges, but what makes you succeed is a positive and creative mindset. Every day. Being able to see things from a positive dimension means you can see interesting and unique opportunities others can’t see.