A really important factor in ensuring that your audience is happy with your offers is to ensure that the user experience (UX) matches with their expectation (and maybe even wows them). User experience refers to how the customer feels when they use your website, your products, services and so forth.
The Basics of User Experience
In order to fix your user experience, you need to know what it feels like and looks like to them. One way to do that is to ask them, but another way is to go through everything as if you’re a buyer and new user every now and then to fix problems. You need to:
Know Your Audience’s Buying Cycle
Knowing the process they go through in their buying journey will be very helpful. This helps improve the type of content and information you provide them with.
Be Easy to Contact
This is a basic thing that so many people fail at. Too many people want to be anonymous or not be bothered by their customers. This is the wrong attitude to have today. You can, of course, outsource some of this, but be easy to contact and provide easy and multiple methods of doing so.
Keep Everything Simple
You’ll want to keep everything simple and easy to do. For example, don’t make your customers jump through many hoops to buy your product or service. Why should they have to click so many times to get to the good stuff? Improving your technology can help reduce the steps they have to take to improve the UX.
Focus on Delighting Them
While you have a goal of making money, your focus should be on delighting your customers and users in a way that stands out and differentiates you from others. This is the most important part of UX. If they’re not delighted, they probably won’t come back. There are too many choices today for them to waste time with any product or service that isn’t really standing out to them.
Analyze Your User’s Experience
Now that we’ve covered the basics, it’s important to take the time to regularly examine whether you’re living up to your UX goals or not. Let’s look at some ways you can accomplish this.
Go through the process yourself as if you’re a new customer and make notes of issues that you find. Ask someone else to do it. You can hire a virtual assistant who does not work with you to go through the process and make notes along the way. You can even hire a UX expert to help you.